Which revolutionary retail concept did Broadway first introduce in 2015 that transformed how performing arts venues approach merchandise sales and customer loyalty?

The performing arts industry has evolved its approach to merchandise and customer loyalty significantly in recent years. From Broadway to regional theaters, performing arts venues have implemented creative retail strategies to enhance audience engagement and create additional revenue streams. This poll tests your knowledge about a groundbreaking retail innovation that changed how theaters approach merchandise sales and audience loyalty programs.

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Digital Playbill Collectibles - NFT-based digital memorabilia that audience members could purchase and trade
Broadway InSite - Interactive kiosks allowing audiences to virtually try on costumes and purchase custom replicas
Broadway Inbound's Digital Merchandise Platform - Allowing pre-show and post-show merchandise purchases with seat delivery
StageVerse - A subscription box service delivering monthly theater merchandise themed to current Broadway productions