Which beverage company launched its iconic 'contour bottle' in 1916 specifically to be recognizable even in the dark or when broken into pieces?

Test your knowledge of how famous pop culture brands have innovated their packaging over the years! Product packaging isn't just functional—it's often a cultural touchstone that evolves with changing times while maintaining brand recognition. Some packaging designs become so iconic that they're instantly recognizable worldwide and can trigger powerful nostalgia. How well do you know these notable packaging transformations in pop culture history?

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Coca-Cola
Pepsi
Dr. Pepper
Fanta