Which ancient civilization is credited with creating the first known 'brand loyalty program' through clay tokens that regular customers could exchange for preferential treatment at marketplaces?

Long before modern loyalty programs, ancient civilizations developed sophisticated methods to maintain customer loyalty in their marketplaces. From Phoenician traders offering special tokens to returning customers to Roman shops with distinct brand identities, the foundations of brand loyalty stretch back millennia. Test your knowledge about how ancient civilizations built and maintained customer relationships in their bustling marketplaces and trading centers.

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Mesopotamians (3000 BCE), who gave regular customers stamped clay tokens for priority access to new goods
Ancient Egyptians, who used papyrus scrolls to track noble families' purchases at royal markets
Ancient Greeks, who awarded olive wreaths to loyal customers during seasonal festivals
Han Dynasty Chinese merchants, who kept bamboo loyalty records for silk road traders