Which sports brand was the first to launch the concept of 'experiential retail' with in-store basketball courts, treadmill gait analysis, and climbing walls for customers to test products before purchase?

The sports retail landscape has undergone dramatic transformation in recent decades, with technological innovation and changing consumer behaviors reshaping how athletic products are developed and marketed. Major sports brands have pioneered unique retail strategies and store concepts to differentiate themselves in an increasingly competitive market. Test your knowledge about one groundbreaking retail innovation that changed how consumers interact with sports products!

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Nike (with their Nike Town concept)
Adidas (with their HomeCourt concept)
Under Armour (with their Brand House concept)
REI (with their Co-op concept)