Which retail innovation, introduced in 1916, fundamentally changed shopping by allowing customers to select their own merchandise without clerk assistance?

Before department stores and online shopping, retail looked very different. The late 19th and early 20th centuries saw revolutionary changes in how people shopped. This trivia question explores a pivotal innovation that transformed retail forever and set the foundation for the modern shopping experience we know today. Test your knowledge of retail history!

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• The self-service grocery store (Piggly Wiggly)
• The mail-order catalog (Montgomery Ward)
• The department store (Macy's)
• The shopping mall (Country Club Plaza)

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