Which mythological creature has historically been the most commercially successful as a retail brand symbol in global markets since the 1970s?

Throughout history, mythology and folklore have been commodified and marketed in fascinating ways. From ancient amulets claimed to ward off specific monsters to modern brand identities built on mythological foundations, the business of selling legends is as old as commerce itself. This poll tests your knowledge about how mythological symbols and stories have been used in retail strategies across different cultures and eras.

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Phoenix (representing rebirth and transformation)
Dragon (representing power and good fortune)
Unicorn (representing purity and rarity)
Griffin (representing vigilance and strength)