Which pricing strategy was found to increase sales by nearly 24% compared to round number pricing according to a 2005 study published in Marketing Science?

Pricing is more than just numbers—it's a psychological tool that influences consumer behavior. From charm pricing to prestige pricing, companies employ various strategies to shape perception and drive sales. This trivia question explores a fascinating pricing tactic that has become ubiquitous in retail but is often misunderstood in terms of its psychological impact. Test your knowledge about the subtle ways pricing affects consumer decision-making!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Charm pricing (prices ending in 9, such as $9.99)
Bundle pricing (offering multiple products at a discount)
Dynamic pricing (adjusting prices based on demand)
Prestige pricing (intentionally pricing higher to suggest quality)