Which pioneering data analytics approach did Netflix use to greenlight 'House of Cards' without requiring a traditional pilot episode?

The film and television industry has undergone massive transformation with advanced data analytics reshaping how content creators understand audience preferences. Streaming platforms particularly leverage sophisticated recommendation algorithms and viewership data to make crucial decisions about content development, marketing strategies, and even casting choices. Test your knowledge about how data analytics is influencing modern entertainment production and distribution.

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They analyzed viewer retention patterns across political dramas and David Fincher's previous work to predict audience engagement
They conducted extensive focus group testing with digital mockups of potential series concepts
They used social media sentiment analysis to gauge interest in Kevin Spacey's popularity
They purchased the rights based on the success of the original British series without using analytics