Which major bookstore chain pioneered the first membership-based loyalty program that offered both percentage discounts on purchases AND exclusive access to author readings?

In the competitive world of bookselling, loyalty programs have become a key strategy for retailers to retain customers. From points-per-purchase to exclusive author events, these programs have evolved dramatically over the years. This trivia question explores how major bookstore chains have innovated their customer retention strategies in the face of digital disruption and changing reading habits. Test your knowledge of the book retail landscape and the creative ways stores have built customer loyalty in the literary marketplace.

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Barnes & Noble with their 'B&N Membership' program in 1993
Borders with their 'Borders Rewards' program in 1998
Books-A-Million with their 'Millionaire's Club' in 1990
Waterstones with their 'Waterstones Plus' program in 1995