Which of the following is true about Nike's iconic Swoosh logo when it was first created in 1971?
Nike's brand identity has become one of the most recognizable in the sports industry, with the Swoosh logo being its crown jewel. But the journey of this iconic symbol wasn't always smooth sailing. Test your knowledge about the early days of Nike's brand strategy and how their famous logo came to be what we know today.
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- Nike founder Phil Knight paid graphic design student Carolyn Davidson just $35 for creating the Swoosh logo
- The Swoosh was originally colored red to represent energy and passion in sports
- The Swoosh was selected through a public design competition with over 10,000 submissions
- The Swoosh was initially rejected by Nike's board and only adopted after consumer testing showed overwhelming support
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