Which global company famously changed its decades-old slogan from 'Let your fingers do the walking' to 'The Real Yellow Pages' in a controversial 2012 rebranding effort?

In the world of marketing, brand slogans can make or break a company's identity. Some taglines become so iconic they're worth millions in brand equity. This trivia question focuses on a famous case where a major company made a controversial slogan change that initially received significant consumer backlash but later proved to be a strategic business decision. Test your knowledge of brand identity transformations that shaped consumer perception and market positioning.

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Yellow Pages Group (YPG)
Thomson Reuters Directories
Dex Media
Hibu (formerly Yell Group)