Which major performing arts organization underwent a controversial rebranding in 2019 that replaced its 50-year-old logo with a dynamic 'living identity' system that changes shape based on the music being performed?

The performing arts industry relies heavily on branding and visual identity to attract audiences. From iconic theater logos to ballet company branding, these visual elements become part of the cultural landscape. This trivia question tests your knowledge of how a major performing arts organization reinvented its brand identity to connect with modern audiences while honoring its historical significance.

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• The San Francisco Symphony
• The Royal Shakespeare Company
• The Metropolitan Opera
• The Bolshoi Ballet

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