Which major retailer first launched an AR-powered virtual mirror that allowed customers to try on makeup products without physical application in their stores nationwide?

Augmented Reality (AR) has revolutionized the retail shopping experience, particularly in clothing and accessory retail. One significant innovation has been the virtual fitting room, allowing customers to try products without physically wearing them. This technology has transformed customer engagement and reduced return rates for online retailers. Test your knowledge about this game-changing retail technology innovation that bridged the gap between online shopping convenience and in-store try-before-you-buy experiences.

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Sephora with their Virtual Artist technology
IKEA with their IKEA Place app
Amazon with their AR View feature
Warby Parker with their Virtual Try-On tool