Which food industry giant was the first to launch a nationwide digital loyalty program that allowed customers to earn points and redeem rewards through a dedicated mobile app?

Customer loyalty programs have become a staple in the food and restaurant industry, with brands competing to offer the most enticing rewards to keep customers coming back. These programs have evolved dramatically from simple punch cards to sophisticated digital platforms that track preferences, offer personalized rewards, and integrate with mobile payment systems. Test your knowledge about which major food brand was truly revolutionary in establishing customer loyalty programs that others would later emulate.

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Starbucks (Starbucks Rewards, 2009)
McDonald's (McCafé Rewards, 2013)
Domino's Pizza (Piece of the Pie Rewards, 2015)
Chipotle (Chipotle Rewards, 2019)