Which athlete's partnership with Nike created the first billion-dollar signature shoe line and revolutionized sports marketing?

In the world of sports marketing, brand ambassadors can transform a company's fortunes and help reach new audiences. Major sports brands invest millions in securing the right athletes to represent their products. This trivia question tests your knowledge about one of the most impactful sports brand partnerships in history. Do you know which athlete-brand combination revolutionized the athletic footwear industry?

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