In ancient Rome, which retail innovation was used by merchants to advertise their businesses to largely illiterate populations?

Long before modern retail, ancient civilizations developed sophisticated commercial systems that shaped economies and cultural exchange. From the bustling bazaars of Mesopotamia to the complex trade networks of Rome, these early marketplaces established practices we still use today. Test your knowledge about the fascinating world of ancient commerce, advertising methods, and consumer behaviors that laid the foundation for modern retail concepts.

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Pictorial shop signs depicting services or goods sold
Weekly sales circulars distributed in the forum
Branded clay tokens exchangeable for services
Public criers who announced daily specials