Which major publishing house created the distinctive 'Penguin Orange' color scheme in 2016 as part of their brand storytelling, reviving a historic design to celebrate their 70th anniversary?

Major publishing houses have developed distinctive brand identities that help readers instantly recognize their books. From cover design philosophies to marketing strategies, publishers craft visual narratives that complement their literary offerings. This trivia question explores how one prominent publishing house leveraged color psychology to strengthen their brand storytelling and create an iconic visual identity in the competitive world of literature.

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Penguin Random House
HarperCollins
Simon & Schuster
Hachette Book Group