Which celebrity's product launch generated $1 million in sales in the first MINUTE of release, partly due to innovative pre-launch market segmentation that identified and targeted three distinct consumer groups?

Many celebrities have ventured into product development and retail, creating billion-dollar empires or spectacular failures. This trivia tests your knowledge of the strategic decisions, market analytics, and branding choices that shaped these famous product launches. How well do you know the business acumen behind the star power?

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Kylie Jenner's Kylie Cosmetics, which used social media analytics to identify makeup enthusiasts, Kardashian fans, and trend-focused young consumers
Rihanna's Fenty Beauty, which targeted underserved makeup consumers, fashion-forward buyers, and celebrity brand collectors
Jessica Alba's Honest Company, which segmented eco-conscious parents, health-focused millennials, and clean beauty advocates
George Clooney's Casamigos Tequila, which targeted luxury spirits consumers, celebrity followers, and high-end restaurant patrons