Which government retail innovation program was first to implement an 'Amazon-style' recommendation engine for citizen services based on previous interactions?

In recent years, government agencies have been adopting retail-inspired digital strategies to improve citizen services. From online portals for government services to data-driven decision making, the public sector has been learning from retail consumer trends and digital marketing techniques. Test your knowledge about a groundbreaking government retail initiative that changed how citizens interact with public services!

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• UK's GOV.UK Notify platform
• Estonia's e-Governance system
• USA's Digital.gov initiative
• Singapore's Smart Nation program

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