Which innovative marketing strategy did 'Hamilton' pioneer that revolutionized Broadway audience engagement and is now widely adopted across the performing arts industry?

The performing arts industry has undergone significant transformation in marketing strategies, particularly in how theaters and production companies connect with audiences. From traditional playbills to immersive digital experiences, the evolution of customer engagement in performing arts has created new opportunities and challenges. Test your knowledge about one groundbreaking marketing initiative that changed how audiences interact with Broadway shows!

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The digital lottery system offering affordable tickets via mobile app, which has been adopted by most Broadway shows
Releasing a behind-the-scenes documentary on streaming platforms before the show's opening night
Creating personalized AI-generated playbill covers for premium ticket holders
Implementing mandatory VR previews before purchasing tickets to experience show highlights