Which unexpected brand collaboration in 2020 featured Travis Scott and resulted in merchandise selling out in 30 seconds, website crashes, and resale values up to 1000% above retail price?

Brand collaborations have become a cornerstone of pop culture marketing, creating limited-edition products that drive massive consumer excitement. From fashion houses partnering with fast food chains to musicians designing for sportswear brands, these unexpected pairings generate tremendous buzz and often sell out within minutes. Test your knowledge about one of the most talked-about brand collaborations that broke the internet and changed the game for cross-industry partnerships.

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