Which innovative product development approach revolutionized Broadway merchandising in the 2010s, creating a new benchmark for show-related products?

The performing arts industry constantly innovates to create memorable audience experiences. From Broadway to local theaters, product development in performing arts involves creating everything from show merchandise to immersive experiences. This poll tests your knowledge of how performing arts organizations develop and market their products to enhance the audience journey and create additional revenue streams beyond ticket sales.

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Hamilton's implementation of historical document replicas and educational companion materials tied to curriculum standards
The Lion King's introduction of puppet-making workshops where audiences create their own character puppets
Wicked's 'Defy Gravity' virtual reality experience allowing fans to fly over the Emerald City
Phantom of the Opera's subscription box service delivering monthly themed collectibles and backstage content