Which streaming service first introduced the concept of releasing all episodes of an original series at once ('binge model'), revolutionizing TV marketing and consumption patterns?

The film and television industry has been transformed by streaming services, which have revolutionized how content is marketed and distributed. Each major studio has developed unique product marketing strategies to distinguish their platforms in an increasingly crowded marketplace. This trivia question focuses on a significant product marketing innovation that changed how film and TV content is promoted and consumed.

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Netflix with 'House of Cards' (2013)
Hulu with 'The Handmaid's Tale' (2017)
Amazon Prime with 'Transparent' (2014)
HBO with 'Game of Thrones' (2011)