When Sylvan Goldman first introduced shopping carts to his Oklahoma supermarket in 1937, customers initially rejected them. What innovative strategy did he use to overcome this resistance?

Sylvan Goldman's invention revolutionized how we shop, but do you know the fascinating history behind this everyday retail innovation? Shopping carts fundamentally changed the consumer experience, enabling larger purchases and transforming store layouts. This everyday tool represents a perfect intersection of consumer psychology, retail strategy, and product design that continues to evolve with technology. Test your knowledge about this pivotal retail invention that shaped modern shopping behaviors.

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He hired models to push carts around the store, making them appear fashionable and normal to use
He offered a 10% discount on all purchases made while using a shopping cart
He redesigned them with luxury materials like mahogany handles and leather grips
He made them mandatory by removing all hand baskets from the store