Which sports retailer first introduced virtual reality 'test zones' allowing customers to virtually try equipment in simulated environments before purchase?

The sports retail industry has transformed dramatically in recent years through technological innovation and changing consumer preferences. From smart equipment that tracks performance to immersive shopping experiences, sports retailers are constantly pushing boundaries to enhance customer engagement and product functionality. Test your knowledge about a groundbreaking retail innovation that changed how athletes shop for and experience sports products.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike with their 'Nike Innovation House' concept in 2016
Under Armour's 'Performance Labs' launched in 2018
Adidas 'Virtual Arena' introduced in 2017
Dick's Sporting Goods 'SportVR Centers' debuted in 2019