Which retailer pioneered the 'plant a tree for every product purchased' marketing model that became widely adopted across multiple industries?

In today's environmentally conscious marketplace, brands increasingly leverage the natural world in their marketing strategies. From sustainable packaging to conservation partnerships, nature-focused campaigns have evolved dramatically over decades. This trivia question explores a pivotal moment when a major retailer transformed how the industry approached environmental marketing. Test your knowledge about this landmark campaign that changed how products connect with environmental values!

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Patagonia with their '1% for the Planet' initiative in 2002
Timberland with their 'Plant a Tree' campaign launched in 2001
The Body Shop with their 'Enrich Not Exploit' program in 1998
REI with their 'Green Vest' sustainability program in 2004