Which visual merchandising technique is known as the 'Gruen Transfer', named after architect Victor Gruen?

Visual merchandising is often called the 'silent salesperson' in retail environments. This critical aspect of retail design can significantly impact consumer behavior and purchase decisions. Test your knowledge about the psychology and strategies behind effective visual merchandising that top retailers use to drive sales and create memorable shopping experiences.

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The moment shoppers transition from purposeful shopping to impulse buying due to store layout and design elements
The placement of high-margin items at eye level to maximize sales potential
The use of dramatic lighting to highlight premium products in a retail space
The strategic positioning of mannequins at store entrances to showcase seasonal merchandise