Which retailer pioneered the 'pop-up shop' concept for limited-edition merchandise drops that has become a staple marketing strategy in pop culture retail?

The world of pop culture merchandise has evolved dramatically over the years, with innovative retail strategies transforming how fans connect with their favorite franchises. From exclusive drops to immersive store experiences, brands have revolutionized the way cultural products are marketed and sold. Test your knowledge of these retail innovations that have shaped modern pop culture consumption!

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Comme des Garçons with their 'guerrilla stores' concept in 2004
Supreme with their first temporary location in Los Angeles in 2008
Nike with their first 'Nikelab' concept store in 2006
Target with their designer collaboration drops starting in 2011