Which struggling discount retailer successfully rebranded itself in the early 2000s, transitioning from a low-end image to become a design-focused 'cheap chic' powerhouse?

In the competitive world of retail, sometimes companies must undergo dramatic transformations to survive. Brand repositioning can save a failing business or revitalize a stagnant one. This poll tests your knowledge of one of the most successful retail rebranding efforts in business history - a case study often taught in marketing courses worldwide. Can you identify which struggling retailer underwent a dramatic transformation to become a retail powerhouse?

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