Which pricing strategy involves setting prices just below a round number (e.g., $9.99 instead of $10.00) to create the perception of a significantly better deal?

Pricing strategies can significantly influence consumer behavior and purchasing decisions. Beyond simple cost-plus models, retailers employ sophisticated psychological techniques to maximize sales and profits. This trivia question explores one of the most effective yet subtle pricing tactics used by major retailers worldwide. Test your knowledge of retail psychology and see if you can identify this common but powerful pricing strategy!

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