Which luxury fashion brand created a revolutionary AR-powered playbill experience for Broadway's 'Hamilton' that allowed audiences to virtually try on costumes and resulted in a 35% increase in merchandise sales?

The performing arts industry faces unique marketing challenges in today's digital landscape. From selling tickets to Broadway shows to promoting local theater productions, effective brand collaborations can make or break a performance's success. Test your knowledge about a groundbreaking partnership that transformed audience engagement in the performing arts world. This question explores how innovative brand collaborations have revolutionized the audience experience and ticket sales strategies in major theatrical productions.

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Gucci
Louis Vuitton
Burberry
Prada