Which streaming platform pioneered the 'binge-watching' retail strategy by releasing entire seasons at once, fundamentally changing consumer viewing behavior in television?

The film and television industry has undergone massive transformation with the rise of streaming platforms, creating new retail models and consumer experiences. This trivia question explores how one major studio leveraged innovative retail strategy to revolutionize how audiences consume content, challenging traditional distribution channels and creating new revenue streams.

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Netflix, with 'House of Cards' in 2013 as their first major implementation
Amazon Prime Video, with 'Transparent' in 2014
Hulu, with 'The Handmaid's Tale' in 2017
HBO Max, with 'Game of Thrones' in 2011