Which digital ticketing innovation first allowed performing arts venues to implement dynamic pricing models similar to airlines?

The performing arts industry has undergone significant retail transformations in recent decades, particularly in how tickets, merchandise, and experiences are sold to audiences. From physical box offices to digital marketplaces, the technology behind arts retail has evolved dramatically. Test your knowledge about the technological innovations that have changed how performing arts products reach consumers!

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STAR (Synchronized Ticketing And Reservations) system, introduced in 1983
Tessitura Network's integrated CRM and ticketing platform, launched in 2001
Ticketmaster's Electronic Access Control system from 1994
The ShowTix mobile-first platform developed in 2010