Which innovative product development approach did Rihanna's Fenty Beauty pioneer that forced established beauty brands to rapidly change their strategies?

Rihanna's Fenty Beauty revolutionized the beauty industry with its inclusive 40-shade foundation range, creating what industry insiders now call 'The Fenty Effect.' This phenomenon changed how beauty brands approach product development and marketing. This trivia question tests your knowledge of how celebrity-founded brands have transformed traditional product development approaches in recent years.

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Launching with an unprecedented 40 foundation shades to accommodate virtually all skin tones
Introducing the first-ever subscription model for luxury makeup products
Creating the first major beauty brand that sold exclusively through social media platforms
Pioneering the 'drop' release strategy where limited quantities sell out in minutes