Which famous arts & literature retailer pioneered the 'loss leader' pricing strategy in the 1930s by selling classic books below cost to drive store traffic?

The intersection of art and retail has created some of the most iconic brand identities in history. From museum gift shops to specialty bookstores, the arts & literature sector has pioneered innovative retail strategies. This trivia question explores how a famous arts retailer disrupted traditional pricing models and changed consumer behavior in the process.

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