Which celebrity's beauty brand pioneered the use of augmented reality try-on technology in their retail stores, allowing customers to virtually test products before purchase?

Many celebrities have ventured beyond their original fame into product design and retail innovation. These celebrity entrepreneurs have changed how brands connect with consumers, often pioneering new approaches to customer experience and visual storytelling. Test your knowledge about these famous product innovators who have made significant impacts in the retail world!

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Laboratories)
Selena Gomez (Rare Beauty)