Which unexpected brand collaboration for 'The Minions' movie (2015) broke merchandising records by generating over $593 million in retail sales within a single year?

In the competitive world of film marketing, studios often seek unique brand collaborations to promote their blockbusters. These partnerships can range from themed food products and clothing lines to tech gadgets and automotive tie-ins. Some collaborations become iconic marketing successes, while others raise eyebrows for their unusual pairings. This trivia question explores one of Hollywood's most financially successful but surprising brand collaborations of the 2010s.

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