Which major publishing house deliberately chose orange as its primary brand color to symbolize creativity and enthusiasm, helping it stand out in the literary marketplace since the 1930s?

The world of publishing has evolved beyond just words on pages to include sophisticated brand identities. Major publishing houses carefully select their brand colors to convey specific values and attract certain reader demographics. This trivia explores how color psychology influences literary branding and how publishing giants have used specific color palettes to establish their market position in the competitive world of books and literature.

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Penguin Books
HarperCollins
Simon & Schuster
Hachette Book Group