Which literary franchise pioneered the modern 'book-to-merchandise' retail strategy, generating over $7 billion in merchandise sales by 2000 (before major film adaptations)?

The publishing industry has evolved beyond just selling books. Today, successful literary franchises extend into merchandise empires worth billions. This trivia explores how famous literary works transformed into retail phenomena, changing how we consume stories and creating new business models for authors and publishers. Test your knowledge about the intersection of literature and retail marketing!

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Harry Potter
The Lord of the Rings
Winnie the Pooh
Nancy Drew