Which retail innovation, first widely adopted by Broadway theaters around 2016, revolutionized performing arts merchandise sales by allowing patrons to pre-order show-specific items for intermission pickup?

The performing arts industry has seen significant retail innovations to enhance audience experiences and boost revenue streams. From digital memorabilia to interactive merchandise, theaters and performance venues have revolutionized how they connect products with patrons. Test your knowledge about a groundbreaking retail innovation that changed how performing arts venues approach merchandise sales and audience engagement.

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• Digital Playbill Access Codes
• Mobile Merchandise Pre-ordering Apps
• RFID-enabled Souvenir Cups
• Subscription-based Costume Replica Programs

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