Which transportation company was the first to introduce a loyalty program that allowed customers to earn and redeem points across multiple transport modes (air, rail, car rental) with a single account?

Loyalty programs in the transportation sector have evolved significantly from simple frequent flyer miles. Today, they incorporate sophisticated engagement strategies, cross-industry partnerships, and data analytics to enhance customer retention. This trivia question tests your knowledge about a groundbreaking innovation in transportation loyalty that changed how consumers interact with multiple travel services.

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Lufthansa Group with 'Miles & More' (1993)
Star Alliance with 'Frequent Traveller' (1997)
American Express with 'Membership Rewards Travel' (1991)
Marriott-Starwood with 'Travel Rewards Program' (2001)