Which celebrity's collaboration with Fenty Beauty by Rihanna broke sales records in 2017 by generating over $100 million in sales within its first 40 days?

Celebrity brand partnerships have revolutionized retail marketing strategies in the 21st century. These collaborations leverage star power to drive sales, create buzz, and reach new audience segments. From cosmetics to clothing lines, celebrities have proven their influence extends well beyond entertainment. Test your knowledge about one of the most successful celebrity brand collaborations that redefined industry expectations and created a new blueprint for retail partnerships.

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Rihanna herself, as the founder and primary face of the brand
Kylie Jenner, through a limited-edition lip kit collection
Lady Gaga, with an exclusive makeup line called 'Haus of Fenty'
Beyoncé, with the 'Fenty x Ivy Park' cosmetics collection