Which product development innovation revolutionized religious publishing in the 20th century by creating the first 'study Bible' with extensive annotations and references?

In the world of religious and philosophical literature, branding strategies have significantly evolved over the decades. Publishers of sacred texts, theological works, and philosophical treatises have developed unique approaches to distinguish their products in a specialized market. This trivia question focuses on a groundbreaking product development strategy that revolutionized how religious texts were marketed and distributed to the masses. Test your knowledge about the intersection of publishing, marketing, and faith traditions!

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The Thompson Chain-Reference Bible (1908)
The Jerusalem Bible (1966)
The Living Bible Paraphrase (1971)
The Good News Bible (1976)