Which luxury fashion house launched a groundbreaking initiative called 'Métiers d'Art' specifically to preserve traditional craftsmanship and showcase cultural artisanal techniques in their products?

Traditional craftsmanship and cultural heritage have become powerful elements in modern retail strategies. Many brands now incorporate cultural traditions into their product design and marketing to create authentic connections with consumers. This poll tests your knowledge about how traditional crafts have been successfully integrated into contemporary retail environments, creating unique customer experiences while preserving cultural heritage.

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Chanel
Louis Vuitton
Hermès
Gucci