Which innovative product marketing approach first used mathematical problem-solving competitions to promote a brand of educational software in the 1990s?

The intersection of mathematics and product marketing has led to revolutionary changes in how companies position educational products. Behind many successful mathematics teaching tools are innovative marketing approaches that transformed how these products are perceived and adopted. This poll tests your knowledge of a groundbreaking marketing strategy that changed the landscape of mathematics education products.

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MathCounts Challenge by Texas Instruments, which turned graphing calculator promotion into national competitions with scholarship prizes
Microsoft Math Tournament, which promoted early versions of Excel as educational tools through university-level competitions
Mathematica Challenge by Wolfram, which created a series of public competitions to showcase computational software capabilities
IBM Math Masters, which used televised mathematics competitions to promote their educational mainframe systems to schools