Which global company established a Cultural Heritage Fund in 2012 that has preserved over 150 traditional crafting techniques and supported artisans from 50+ countries?

Throughout history, various products have played crucial roles in preserving and sharing cultural traditions across generations. Some companies have built their entire brand identity around celebrating cultural heritage, while others have faced backlash for cultural appropriation. This trivia question explores how one famous brand successfully integrated authentic cultural traditions into their product development and marketing strategy, creating a global platform for cultural preservation.

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Hermès
MUJI
Etsy
IKEA