Which guitar manufacturer first introduced the distinctive hard-shell case with a pink plush interior that became an industry standard and status symbol?

In the music industry, product packaging isn't just functional—it's part of the brand experience. One legendary guitar manufacturer changed the game in the 1950s with a distinctive packaging design that became nearly as iconic as the instruments themselves. This design choice not only protected the instruments but became a status symbol for musicians worldwide. Test your knowledge of music industry packaging innovation!

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Fender
Gibson
Gretsch
Rickenbacker