Which Broadway musical pioneered the minimalist logo of just a pair of eyes against a black background, creating one of theater's most recognizable brand identities that has remained unchanged since 1981?

The performing arts industry doesn't just create amazing shows—it also creates iconic brands and marketing campaigns. From Broadway to ballet, performing arts organizations invest heavily in memorable branding to attract audiences and build loyalty. This trivia question tests your knowledge about one of the most successful marketing campaigns in Broadway history that revolutionized how theatrical productions are promoted and branded.

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Cats
The Phantom of the Opera
Les Misérables
Chicago