Which luxury fashion brand launched a 'Métiers d'Art' collection specifically to preserve endangered traditional crafts and showcase them through annual runway shows?

Cultural traditions continue to influence product design and retail strategies worldwide. Many brands are now incorporating traditional craftsmanship into their product offerings, creating unique value propositions that connect consumers with heritage and authentic production methods. This trend bridges the gap between preserving cultural traditions and meeting modern consumer demands for authenticity and sustainability.

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Chanel
Louis Vuitton
Hermès
Gucci