Which famous advertising campaign is credited with introducing the word 'selfie' into mainstream vocabulary before it was officially recognized by major dictionaries?

Advertising language has evolved dramatically over the decades, with certain campaigns revolutionizing how brands communicate with consumers. Beyond catchy slogans, some campaigns have introduced entirely new linguistic patterns or terms that became part of everyday vocabulary. This poll tests your knowledge of how specific advertising campaigns have influenced language development and usage in modern communication.

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Samsung Galaxy's 'The Next Big Thing' campaign (2013)
Apple's 'Shot on iPhone' campaign (2015)
GoPro's 'Be a Hero' campaign (2014)
Canon's 'What Will You Tell Today?' campaign (2012)